Artificial intelligence has technically been in existence for a very long time. We’ve used AI for our GPS, Alexa, and Siri. But now, it’s adoption has been supercharged and received mass media attention all over the world with the arrival of ChatGPT. Why?
ChatGPT, released by OpenAI almost a year ago in November 2022, promised to do something no other technology had fully achieved previously—to have human-like conversations with the context of endless data and training. It takes your prompts and provides answers to basic, as well as some of the most complex, questions. Adoption of this tool has surged in workforces globally: according to an MIT report, ChatGPT and other generative AI tools have been responsible for giving workers 40% back from their work day, while simultaneously boosting high performance and output quality by 18%.
Additionally, LinkedIn’s Future of Work 2023 report reveals that English-language job postings on the platform citing ChatGPT as a skill have surged 21 times since the chatbot’s release last year.One fact is crystal clear: to succeed in today’s workplace and the workplace of the future, requires one to have a strong grasp of generative AI technology and how to leverage it to accelerate business growth and augment human labor.”Since GPT 4 Pro now connects to the web, we’ve found that tweaking prompts to encourage it to search online has been really useful in coming up with current trends when brainstorming ideas,” shares Tom Jordan, founder and Chief Technology Officer at Twip.ai.
“Here’s a prompt we have used: ‘Based on the last 7 days’ news stories, generate a list of talking points in [insert topic]. Include a title and a justification.’ We find this gives us much more usable material for our blog and video content.
“We’ve also found that creating custom marketing GPTs and then sharing them with colleagues and contractors allows us to narrow down the outputs, so any content created is on brand, on message and follows the instructions defined by the management team.”
Not to be duped into thinking ChatGPT can read your mind and answer comprehensively without some effort on your part, data scientist Kat Campbell reminds people that “the output is only as good as the input.”
“Leveraging AI, particularly tools like ChatGPT, to enhance team innovation and creativity involves asking the right questions and guiding the AI to generate useful and innovative ideas,” Campbell advises. “When using ChatGPT or similar AI tools, the key is to construct prompts that are clear, specific, and goal-oriented.” She then goes on to share some suggestions for prompts that can help unlock team innovation and creativity:
“Generate a list of creative ideas for [specific project or topic]. Focus on out-of-the-box solutions that we might not have considered.”
“Suggest unconventional approaches to [a particular challenge/problem] that could potentially yield high-impact results.”
Improving Existing Processes
“Review our current process for [specific task or project]. Propose innovative changes or tools that could make this process more efficient or effective.”
“Identify potential inefficiencies in [describe process] and suggest AI-driven solutions to address these issues.”
“Provide suggestions for unique features or services we can add to our [product/service] to make it stand out in the market.”
“Analyze the latest trends in [industry or sector] and predict future developments. How can we adapt our [product/service] to stay ahead?”
Creative Marketing Strategies
“Propose a creative marketing campaign for [product/service] targeting [specific audience]. Include novel ways to engage with our audience.”
“List innovative marketing techniques using AI and data analytics that could be effective for our brand.”
Team Collaboration and Workflow
“Recommend AI tools and technologies that could enhance team collaboration and productivity, especially for remote work environments.”
“How can we leverage AI to streamline communication and project management within our team?”
Customer Experience Enhancement
“How can we use AI to improve customer experience in our industry? Provide specific strategies or technologies we can implement.”
“Analyze customer feedback on [product/service] and suggest AI-driven strategies to address common issues or requests.”
Data-Driven Decision Making
“Assess our current data utilization strategy. What innovative methods can we use to extract more actionable insights from our data?”
“Provide examples of how predictive analytics could be applied in our business decision-making processes.”
Campbell continues, “When crafting these prompts, the goal is to guide the AI towards generating ideas that are both novel and applicable to your specific context. It’s also beneficial to frame the prompts in a way that encourages the exploration of diverse perspectives and solutions.”
Here’s A Few More
Nathan Jacobs, senior researcher at The Money Mongers, shares his all-time favorites:
“To shake things up, I hit ChatGPT with: ‘Give me ten off-the-wall uses for [tool/process] in [industry/project].’ It’s like telling the AI to throw the playbook out the window, and the offbeat ideas we get back? Total brainstorm fuel.
“When I want my team to dream big, I go with: “ChatGPT, channel [industry leader] and brainstorm solutions for [problem].”
“And for those head-scratching moments, it’s ‘ChatGPT, how would you tackle a creative block on [project/task]?’ Gets the ideas flowing every time!”
Finally, don’t forget to fact-check any statements given by the bot, as it can be subject to error, outdated information, and bias.
Remember, the unlimited potential of generative AI is only as good as your input. Copy some of the above suggestions, experiment with your team, see what works, and refine until it gives you exactly what you’re looking for to unleash you and your team’s creativity…and then some.